Last updated: August 2026
1. About This Privacy Policy
CPS (“CPS”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit the CPS website, contact us, request information, book a demonstration, make an enquiry or otherwise interact with us.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
Depending on how you interact with CPS, we may collect information including:
- Your name
- Business or organisation name
- Job title
- Email address
- Telephone number
- Information submitted through our website forms
- Details about your organisation’s car parking requirements
- Communications between you and CPS
- IP address, browser, device and general technical information
- Information about how you use and navigate our website
- Marketing preferences and records of communications with you
We may also collect information through cookies and similar technologies, as described below.
3. How We Use Your Information
We may use your personal information to:
- Respond to enquiries and requests for information
- Arrange demonstrations, consultations and meetings
- Understand your organisation’s car parking requirements
- Prepare quotations and proposals
- Provide information about CPS software, hardware and services
- Manage prospective and existing customer relationships
- Follow up on sales enquiries
- Improve our website, products and services
- Analyse website usage and performance
- Maintain the security of our website and systems
- Keep appropriate business and administrative records
- Send marketing communications where permitted by law
We will only process personal information where we have an appropriate lawful basis for doing so.
Depending on the circumstances, this may include your consent, taking steps at your request before entering into a contract, performing a contract, complying with a legal obligation, or pursuing our legitimate business interests where those interests are not overridden by your rights and interests.
4. Sales and Marketing
Where permitted by applicable law, we may use contact information provided to CPS to communicate with you about our car park management software, hardware solutions, related services and other information that we believe may be relevant to you or your organisation.
This may include following up after you submit an enquiry, request a demonstration, request a quotation or otherwise express an interest in CPS.
Where consent is legally required for a particular type of marketing communication, we will obtain that consent before sending it.
You can ask us to stop sending direct marketing communications at any time by using the unsubscribe mechanism provided in the communication, where applicable, or by contacting us using the details below.
5. Sharing Information With Car Parking Industry Partners
CPS works with selected third-party suppliers and partners within the car parking and related technology industries.
Where appropriate, we may share enquiry or contact information with relevant partners where this is necessary to help respond to your requirements or provide a complete car parking solution.
These third parties may include businesses involved in:
- Car park barrier systems
- ANPR camera technology
- Access control systems
- Hardware installation
- Maintenance and technical support
- Other associated car park technologies and services
We will only share personal information where we have an appropriate lawful basis for doing so and will take reasonable steps to ensure information is handled appropriately.
Where a third-party partner uses your information for its own purposes, it may act as a separate data controller and its own privacy policy will apply.
6. Cookies and Analytics
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to function correctly. We may also use non-essential cookies and analytics technologies, including Google Analytics, to understand how visitors use our website.
Analytics information may include:
- Pages visited
- Time spent on the website
- Approximate geographical location
- Device information
- Browser information
- Referring websites
- Interactions with pages and website features
This information helps us understand how our website is being used and allows us to improve its performance, content and user experience.
Where required by law, non-essential cookies and similar technologies will only be activated after you have made the appropriate choice through our cookie consent mechanism.
You can manage your non-essential cookie preferences through the cookie controls available on our website.
7. Google Analytics
We use Google Analytics to help us understand website traffic and visitor behaviour.
Google Analytics may collect information about how you access and use our website, including information about your device, browser, pages visited and interactions with the website.
Google may process information collected through Google Analytics on our behalf.
The information collected will depend upon the configuration of our website and your cookie preferences.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining information for:
- Sales and customer relationship management
- Providing our products and services
- Maintaining records of enquiries and communications
- Contractual purposes
- Accounting purposes
- Compliance with legal and regulatory requirements
The appropriate retention period will depend on the nature of the information and our relationship with you.
Where information is no longer required, we will delete, anonymise or otherwise securely dispose of it in accordance with our data retention practices.
9. Keeping Your Information Secure
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is restricted to people and organisations who have a legitimate business need to access it.
While we take reasonable precautions to protect your information, no internet-based service or method of electronic storage can guarantee absolute security.
10. International Transfers
Some of the technology providers and service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.
11. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you the right to:
- Request access to personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Request deletion of your personal information in certain circumstances
- Request restriction of the processing of your information
- Object to certain types of processing
- Object to the use of your information for direct marketing
- Request transfer of your information where applicable
- Withdraw consent where processing is based upon your consent
If you wish to exercise any of these rights, please contact us using the details provided below.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO) if you have concerns about how we process your personal information.
12. Third-Party Websites
Our website may contain links to websites operated by third parties.
CPS is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technologies, business practices or legal requirements.
Any updated version will be published on our website and the “Last updated” date at the top of this Privacy Policy will be amended accordingly.
We recommend reviewing this Privacy Policy periodically to remain informed about how we handle personal information.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how CPS uses your personal information, please contact us:
CPS – Car Park System128 City Road
London
EC1V 2NX
United Kingdom